Case Studies
Real results. Real organisations.
No composite clients. No anonymised logos. Two named organisations, two documented outcomes — one still running 15 years later.
100% CRM adoption. A $500M company.
The pilot launched in Singapore. It spread to Australia, China, Malaysia, India, then North America. IDC's Salesforce team embedded the methodology directly into their CRM, driving adoption to 100%.
What began as one pilot became a global deployment across four continents — and is still running 15 years later. Not because anyone mandates it. Because the managers own it.
"This project has been a resounding success for our company globally. It is now part of our culture." — Eva Au, Managing Director · IDC Asia Pacific
Get Your Sales Fiction Score →One standard. Six countries.
125 salespeople across six countries — each with a different language, a different culture, a different relationship to the pipeline. Robert built one standard that every manager enforced in every market.
Pipeline reviews went from diplomatic to accurate. The business changed.
"Before Robert, our pipeline reviews were diplomatic. After, they were accurate. That is a different business." — Cardi Prinzi, VP Sales · Pacnet · Telstra
Get Your Sales Fiction Score →Start Here
Your organisation could be next.
Both engagements began the same way: a 30-minute conversation. Free, no obligation.
