Clients include
Michelman
CEO Endorsed · North America · US$500M Company
Can you name, right now, the three deals most likely to close this quarter — and say with certainty when the rep last spoke to the prospect?
If there's any hesitation, your pipeline has a gap. Robert closes it — through your managers.
VP Sales or CRO? Robert works exclusively with revenue leaders who own the number.
San Francisco · New York · Toronto · Singapore · Sydney · Tokyo · Hong Kong · London · and 17 more
Most sales improvement programmes are designed for reps. Robert's system is designed for the person one level above — the sales manager — which is why it's the only system that actually holds after the consultant leaves the room.
If you are a VP Sales or Chief Revenue Officer carrying a number you don't fully trust, the problem is not your people. It is the absence of a system that makes pipeline truth the standard — not the exception.
Robert has built that system inside IDC across four continents over 15 years. He has run it inside Telstra's post-acquisition integration. He has had it endorsed by a CEO. He can build it inside your organisation. It starts with a 45-minute diagnostic and a conversation.
A 45-minute pipeline accuracy diagnostic. You leave knowing exactly which deals are real, which are stalled, and what your managers need to do about it.
The manager sets the standard for what is real in the pipeline. Robert builds managers who hold that standard.
"One manager, equipped with the right system, is worth ten rep training days."— Robert Roseberry
The root cause — and why the fix sits one layer above the reps.
In this 8-minute video: why rep training has a 30-day shelf life, how the manager is the real point of leverage, and what changes when you fix it at that layer.
After 25 years across 25 countries, Robert has seen the same eight behaviours in every team.
The Cost of Each Archetype
Every archetype has a revenue cost. Rollercoaster Rachel creates feast-or-famine quarters you can't forecast. Big Deal Bob files a pipeline you can't trust. Comfortable Carl is your most dangerous rep — never bad enough to cut, never good enough to grow. Tell Robert which archetypes are on your team. He will tell you what it is costing you and exactly where to apply pressure.
Why most pipelines are fiction — and the system that makes them real.
What the 65% fiction score means for your forecast, why confirmed next steps are the only reliable pipeline signal, and the one thing Robert installs in every organisation he works with.
Michelman · North America
"This programme is different from others — it is easy to understand and implement. I strongly recommend it to peers and colleagues."
IDC · Asia Pacific
"What sets Robert apart is his focus on the manager. Most programmes ignore that layer entirely. He fixed the part of our organisation that was holding everything else back."
IDC · Asia Pacific
"Robert's system is so simple, yet extremely powerful. He delivered it in a way that made every person in the room feel the immediate application to their own deals."
Pacnet · Six Markets · 125 People
"There is no sales team that prospects too much."
The rooms. The people. The results.
IDC · 500 professionals · 15+ years · APAC, Europe, Americas
The pilot launched in Singapore. Success led to Australia and China, then Malaysia and India. The methodology then crossed into North America — Silicon Valley and the Boston area — led by IDC's North American team. Multiple VPs and SVPs were engaged throughout. Robert returned to Singapore and China to deliver further programmes as the engagement deepened. IDC's own Salesforce team embedded the methodology directly into their CRM, driving adoption from 30% to 100%. What began as one pilot became a 15+ year global deployment across four continents. Bookings growth of 15%.
Every engagement starts with the Sales Fiction Index.
In 45 minutes, Robert measures the gap between your pipeline as reported and your pipeline as it actually stands. You receive a Sales Fiction Score — a precise percentage of deals that cannot be verified as real — plus a prioritised action plan for closing the gap before your next forecast call.
A 90-day workshop and manager coaching programme that installs a pipeline standard your managers hold independently. Every deal gets a confirmed next step. Every review surfaces what is true. This is not a one-day event followed by a slide deck. It is behaviour change anchored to the person who sets the standard every day — the manager.
You have already invested in rep training — Miller Heiman, SPIN, MEDDIC, Value Selling. Some of it landed. Most didn't survive the first Monday because no one equipped the manager to hold the standard after the trainer left. This programme fixes that. It is the reason the IDC engagement has lasted 15 years.
Three interlocking pillars that turn a pipeline conversation into a permanent shift in how your organisation operates.
Pipeline reviews without fear. Reps who report reality, not optimism.
Confirmed next steps on every live deal. Forecasts that reflect reality.
Manager-embedded reinforcement. The IDC engagement is in its 15th year.
25 years — a decade at Thomson Reuters across North America and Asia Pacific, then 15+ years delivering as founder of Sales Achievements with clients including IDC and Telstra across Europe, Asia Pacific, and the Americas. Every version of the pipeline fiction problem. Always the same fix.
"The problem is not the people. The problem is the absence of a supportive system that makes honesty safe — and transformative."
— Robert RoseberryRobert speaks personally with every VP Sales and CRO before any engagement begins. No proposal. No pitch deck. Both sides determine whether there is a genuine fit.
The 30-minute call is free. If there's a fit, the SFI follows at US$2,500 — credited in full toward your programme.
If there isn't a fit: you still walk away knowing exactly what percentage of your pipeline is fiction and why.
No obligation · Robert responds personally within 24 hrs
