Built for VP Sales, Sales Managers & Chief Revenue Officers

Your Pipeline is Full.
Your Forecast is Fiction.

Can you name, right now, the three deals most likely to close this quarter — and say with certainty when the rep last spoke to the prospect?

If there's any hesitation, your pipeline has a gap. Robert closes it — through your managers.

Book a Conversation What is the SFI? ↓

VP Sales or CRO? Robert works exclusively with revenue leaders who own the number.

25+ Years

500K+ Schiffman Methodology Reach

25 Countries

5× Top 1% TR Sales Globally

San Francisco · New York · Toronto · Singapore · Sydney · Tokyo · Hong Kong · London · and 17 more

How This Works

Three conversations. A pipeline you can trust.

Step 01 · Free

30-Minute Conversation

Robert listens to your situation. You both decide whether there is a genuine fit. No pitch. No proposal. No obligation.

Step 02 · US$2,500

Pipeline Diagnostic

Robert measures exactly what percentage of your pipeline is real. You leave with a score and a clear, prioritised action plan. The $2,500 is credited in full if you proceed.

Step 03 · 6 Weeks–6 Months

Manager Programme

Robert builds the pipeline standard into your managers — not the reps. The system holds after he leaves.

Start with the free conversation →

Proprietary Diagnostic

The Sales Fiction Index.

A one-week pipeline accuracy diagnostic. You leave knowing exactly which deals are real, which are stalled, and what your managers need to do about it.

500

IDC Professionals

100%

CRM Adoption

+15%

Bookings Growth

Run the Sales Fiction Index See Programs

Live sales training — pipeline review in action — Asia Pacific · Live Pipeline Review Workshop · 80+ Participants

Live Diagnostic

The SFI in action

Confirmed Next Steps

No agreed next step with the prospect = no pipeline.

Prospect Recency

When did the rep last actually speak with the prospect?

Close Date Accuracy

Has this close date moved more than once?

Manager Visibility

Does the manager know the real status of this deal?

The Lever

The rep is not the problem.

The manager sets the standard for what is real in the pipeline. Robert builds managers who hold that standard.

Without Robert's system

The manager manages the CRM entry

Pipeline reviews are performance theatre
Numbers look plausible. Deals are fiction.
Training evaporates by Monday morning

With Robert's system

The manager manages the opportunity

Every deal has a confirmed next step
Every review surfaces what is actually true
The pipeline is real. Quarters are made.

Robert Roseberry — Live sales training session

Asia Pacific

The Selling Process · Live

"One manager, equipped with the right system, is worth ten rep training days."

— Robert Roseberry

Watch First

Why Sales Teams Really Fail.

The root cause — and why the fix sits one layer above the reps.

In this 8-minute video: why rep training has a 30-day shelf life, how the manager is the real point of leverage, and what changes when you fix it at that layer.

Robert Roseberry

8 min

Eight Archetypes

Which of these people are on your team?

After 25 years across 25 countries, Robert has seen the same eight behaviours in every team.

Identify your archetypes →

⭐

All-Star Alice

The Benchmark

Hits target consistently. Confirmed next steps on every deal.

🎢

Rollercoaster Rachel

Feast or Famine

Great one quarter, terrible the next. Stops prospecting when selling.

🎲

Big Deal Bob

All Eggs, One Basket

Bets everything on one deal. When it slips, the quarter collapses.

📉

Falldown Fred

Strong Start, No Finish

Starts strong then stalls. Deals go dark. No confirmed next steps.

🏖

Success Vacation Marty

Done for the Quarter

Hits quota and stops. Comfortable today, blind to next quarter.

😌

Comfortable Carl

Never Bad Enough

Great relationships. Never in crisis. Zero new business in years.

💥

Shotgun Shane

Fires Everywhere, Hits Nothing

Quotes at every conversation. High activity, pipeline is fiction.

🏷

Discount Joe

Closes Deals, Kills Margin

Can't close without a price drop. Hits the number. Kills the margin.

The Cost of Each Archetype

You recognised at least three of these people just now.

Every archetype has a revenue cost. Rollercoaster Rachel creates feast-or-famine quarters you can't forecast. Big Deal Bob files a pipeline you can't trust. Comfortable Carl is your most dangerous rep — never bad enough to cut, never good enough to grow. Tell Robert which archetypes are on your team. He will tell you what it is costing you and exactly where to provide coaching.

Identify Your Archetypes →

Watch

The Sales Pipeline Secret.

Why most pipelines are fiction — and the system that makes them real.

What the 65% fiction score means for your forecast, why confirmed next steps are the only reliable pipeline signal, and the one thing Robert installs in every organisation he works with.

Robert Roseberry

What Leaders Say

From the people who've seen it work.

Michelman · North America

"This programme is different from others — it is easy to understand and implement. I strongly recommend it to peers and colleagues."

Steve Shifman

CEO · Michelman · North America

IDC · Asia Pacific

"What sets Robert apart is his focus on the manager. Most programmes ignore that layer entirely. He fixed the part of our organisation that was holding everything else back."

Eva Au

Managing Director · IDC Asia Pacific

IDC · Asia Pacific

"Robert's system is so simple, yet extremely powerful. He delivered it in a way that made every person in the room feel the immediate application to their own deals."

Larry Llamzon

VP Sales · IDC · Asia Pacific · 500 Professionals Trained

Pacnet · Six Markets · 125 People

"There is no sales team that prospects too much."

Cardi Prinzi

VP Sales · Pacnet (acquired by Telstra) · Hong Kong, Singapore, Australia, Japan, South Korea, Berkeley, California

Full project from day one — 125 salespeople trained across six markets. Foundation for the Telstra integration.

Case Study

The rooms. The people. The results.

100% CRM Adoption.
A $500M company.

IDC · 500 professionals · APAC, Europe, Americas

The pilot launched in Singapore. Success led to Australia and China, then Malaysia and India. The methodology then crossed into North America — Silicon Valley and the Boston area — led by IDC's North American team. Multiple VPs and SVPs were engaged throughout. Robert returned to Singapore and China to deliver further programmes as the engagement deepened. IDC's own Salesforce team embedded the methodology directly into their CRM, driving adoption to 100%. What began as one pilot became a global deployment across four continents. Bookings growth of 15%.

500

Professionals trained

100%

CRM adoption

+15%

Bookings growth

Get Your Sales Fiction Score Download SFI Overview

International Data Corporation

$500M · Singapore Pilot → Global · 15+ Years

Programs

Three ways Robert works with your team.

Every engagement starts with the Sales Fiction Index.

Robert Roseberry — live programme delivery

Live Workshop

First Base · First Meeting · Close

Program 01

Sales Fiction Index Assessment

Within one week of the first workshop, Robert measures the gap between your pipeline as reported and your pipeline as it actually stands. You receive a Sales Fiction Score — a precise percentage of deals that cannot be verified as real — plus a prioritised action plan for closing the gap before your next forecast call.

US$2,500

Credited in full toward your customised programme

Get My Sales Fiction Score →

Program 02 · Most Popular

Anchored Business Process Workshops

A 6-week to 6-month workshop and manager coaching programme that installs a pipeline standard your managers hold independently. Every deal gets a confirmed next step. Every review surfaces what is true. This is not a one-day event followed by a slide deck. It is behaviour change anchored to the person who sets the standard every day — the manager.

6 Weeks–6 Months

Workshops + Manager Coaching

Book a Conversation

Program 03

Manager Coaching Programme

You have already invested in rep training — Miller Heiman, SPIN, MEDDIC, Value Selling. Some of it landed. Most didn't survive the first Monday because no one equipped the manager to hold the standard after the trainer left. This programme fixes that.

15+ Years

IDC since 2009

See How It Works →

The Approach

Diagnose. Develop. Embed. Hold the line.

Three interlocking pillars that turn a pipeline conversation into a permanent shift in how your organisation operates.

Pillar 01 · Truth

Make the truth safe to tell

Pipeline reviews without fear. Reps who report reality, not optimism.

Learn more →

Pillar 02 · Discipline

Build the system, not the mood

Confirmed next steps on every live deal. Forecasts that reflect reality.

Learn more →

Engaged training session — lasting behaviour change

Pillar 03 · Permanence

Training that outlasts the workshop

Manager-embedded reinforcement.

Learn more →

About Robert

He has seen every way a pipeline can lie.

25 years — a decade at Thomson Reuters across North America and Asia Pacific, then delivering as founder of Sales Achievements with clients including IDC and Telstra across Europe, Asia Pacific, and the Americas. Every version of the pipeline fiction problem. Always the same fix.

Robert is a licensed practitioner of the Prospect Management System and its only International Consultant, utilizing this framework alongside his proprietary Sales Fiction Index (SFI) and Accountability Wins System.

"The problem is not the people. The problem is the absence of a supportive system that makes honesty safe — and transformative."

— Robert Roseberry

5× Thomson Reuters Circle of Excellence

Schiffman's Prospect Management System · Since 2000

Veritas Training Group Certified

500K+ Schiffman Methodology Reach

25 Countries

Connect on LinkedIn

Book a Conversation Download SFI Overview

Start Here

30 minutes. No obligation.

Robert speaks personally with every VP Sales and CRO before any engagement begins. No proposal. No pitch deck. Both sides determine whether there is a genuine fit.

The 30-minute call is free. If there's a fit, the SFI follows at US$2,500 — credited in full toward your programme.

If there isn't a fit: you still walk away knowing exactly what percentage of your pipeline is fiction and why.

Prefer to reach Robert directly?

robert@salesachievements.com — responds personally within 24 hours

Submit your details

Robert responds within 24 hours, personally.

30-minute conversation — free

Robert conducts an initial assessment. Both sides determine whether there is a genuine fit.

If there is a fit — Robert prepares your SFI

A full Sales Fiction Index for your organisation. Investment: US$2,500.

The $2,500 is credited in full

Should you proceed, the SFI investment applies in full toward your customised programme.

Book a Conversation →

Common Questions

What you need to know.

Yes. The first 30 minutes is free and carries no obligation. Robert conducts an initial assessment and both sides determine whether there is a fit. The SFI is a separate engagement that follows if there is.

Yes. Robert delivers programmes across both regions and understands the cultural differences in how pipeline fiction manifests in each context.

No. Robert's system makes Miller Heiman, SPIN, MEDDIC, Value Selling finally stick through manager-level reinforcement.

Engagements last from 6 weeks to 6 months. A measurable shift in pipeline behaviour happens within one week of the first workshop.

Your Pipeline is Full.
Your Forecast is Fiction.

Three conversations. A pipeline you can trust.

The Sales Fiction Index.

The rep is not the problem.

Why Sales Teams Really Fail.

Which of these people are on your team?

You recognised at least three of these people just now.

The Sales Pipeline Secret.

From the people who've seen it work.

The rooms. The people. The results.

100% CRM Adoption.
A $500M company.